Many of my students ask how can they make the selling process more of buying process where the customers are making inquiries. To do this, you need to have an active marketing program to create awareness as described in the post below. An effective marketing communications plan is a key component of a successful sales […]
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Salespeople dread the thought of making a cold call to set up a meeting with someone they do not know and potentially for a company they have never worked for before—maybe in a city where they have no business that is in a country where they have no business. Help! I think I’d rather go […]
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